Textile_Desiner
21 Sep
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Carving Out a Niche

‘My father always says that if you want to be happy in your life, make your surroundings happy.’ It was this very desire to do something meaningful that led Shikha to answer a call for the Purkul Youth Development Society. Swamy met the young bubbling interior designer and said that she was better suited to […]

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Trainee Psss
18 Sep
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AN INTERN’S WORLD VIEW

Clad in jeans, sneakers, snug in a jacket to ward off the winter chill, pretty Priya Bisht, 22, mingles effortlessly with women of Purkul Stree Shakti. They are a motley crowd in colourful salwar kameez, bantering and working as they needlework the patchwork quilts, cushions and other products. In her final year as the student […]

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Textile Designer
16 Sep
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Designing a Difference

Vivacious and in sync with fashion, Banee Batta is an unlikely designer one would encounter in PSS. ‘Working in PSS has made me realise that I want to only work for non profit. It’s here that I get the most satisfaction to see my design ideology has the power to making a difference in someone’s […]

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Customer_img
14 Sep
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Dog Earned

‘Do you do anything for dogs?’ Sitting amidst women busy quilting and doing applique work, a young woman’s query on the phone made Chinni Swami laughed aloud. ‘No we don’t. We haven’t thought of doing anything yet.’ It was just an opening that Vidha, a young woman who had left her PR job with a […]

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Artisan Pic
13 Sep
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Where Quality Control is a way of life.

Radha Paswan is petite and has an infectious smile that lights up her dark eyes. It’s these very eyes that are eagle like when she goes through each and every item that is produced in Stree Shakti as their Quality Controller. She is meticulous and thorough. “Our work carries our name and if we are […]

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Artisan
12 Sep
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Mentor teacher guide

In 2007 Balwinder’s safe world collapsed as her husband suddenly passed away. Left with two small children the shy, reticent housewife decided she had to find work to survive and raise her family. That was when she reached the dusty village school and met up with Swami at Purkul Youth Development Society (PYDS) looking for […]

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CEO-Women Empowerment
11 Sep
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Fifteen Years of Stree Shakti

What started as a one housewife teaching another how to make a quilt was to metamorphose into a social enterprise of 170 women who come under one of Purkal Stree Shakti. It’s been fifteen long years for Chinni Swami and her women as the hallmark quilts have grown to include exquisite corporate gifts, ready to […]

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